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Archive for May 11, 2020

Mattel Announces Essential Workers Line

Mattel, owner of Fisher Price, has announced Thank you heroes and Little People® Community Champion lines. These new toy series celebrate essential workers in the fight against the Covid-19 virus. For a limited time, the toys will help raise money for equipment for frontline workers.

The Thank You Heroes are approximately 6 in figures for ages 3+ and feature Doctors, Nurses, EMTs, and delivery workers. The smaller Little People toys include a doctor, a nurse, an emergency medical technician, a delivery driver and a grocery store worker.

The Thank You Heroes are $20.00 each with $15 of that going to the #FirstRespondersFirst till May 31, a fund dedicated to providing essential supplies, equipment and resources for frontline healthcare workers and their families. The Little People Community Champions are $20.00 for the set.

Full details at

These toys are available for preorder now with shipping expected to begin in late December.

Beginning April 29, 2020 through May 31, 2020, $15 from each online purchase of a toy from the #ThankYouHeroes Collection will be donated by Mattel to #FirstRespondersFirst. 



See the entire collection here.