Action figure photography blog.

Posts tagged “news


LEGO Is updating their VIP Program. If you have an account check your inbox. Thankfully they got rid of the need to decide in advance where you can redeem your points. It was annoying when they added that step it just slowed down my purchases. Read the details below.

We’re introducing some changes that will make it easier for you to get discounts on LEGO® products using your VIP Points.

You now no longer need to decide in advance how or where you want to use your discount. Any discount redeemed with VIP Points can be spent online, in store or by phone.

We’re also looking to make the in-store VIP experience more secure. To earn or use your VIP Points, you’ll now need to provide your card number or email address for your account. Please make sure you bring your card or details with you, as store associates will no longer be able to access your account without that information. The email address used for this communication should be the one associated with your account.

If you have any unused discounts from in-store or phone discount rewards that you’ve already redeemed in the Rewards Centre, we’ll credit your account with the relevant points value. Any discounts you redeemed will remain unchanged. Please contact our Costumer Service if you have any questions.

The LEGO® VIP team

Article: Lego faces are getting angrier –and that worries some scientists

A few articles on research paper that LEGO faces are getting angrier. A link to the actual paper is in the Raw story quote. It’s not light reading.

Watch more Lego videos on Frequency

Scientist raises concerns about impact on child development, saying toymakers’ themes are increasingly based on conflict

The number of happy faces on Lego toy mini-figures is decreasing and the number of angry faces is increasing, a robot expert at the University of Canterbury in New Zealand has discovered

Dr Christoph Bartneck – who studied all 6,000 Lego mini-figures – said his findings could give rise to concern about he frowning faces’ impact on child development and the manufacturer appeared to be moving towards more conflict-based themes in its toys.

“But the facial expressions are not directly matched to good and evil. Even the good characters suffer in their struggle and the villains can have a smug expression. In any case, the variety of faces has increased considerably.”
Bartneck will present the paper on his findings [PDF] at the First International Conference on Human-Agent Interaction in Sapporo, Japan, starting on 7 August. –

– See more at:

Foxnews Video

CNN/Money article